ITB Berlin remains the most active promoter of diversity in tourism
With improved exposure, more space and more exhibitors, thanks in part to ITB Berlin commitment, the LGBT travel segment has gained global recognition and is very much a permanent feature of the world’s largest travel show.
LGBT travel has been present at ITB Berlin for many years and has grown over time with the fair. For this 2017 edition, the LGBT Pavilion has been relocated to Hall 21b, featuring a wide range of new exhibitors, including global brands such as app provider Hornet (well-known among gay communities), the Belmond Hotel Group but also the State of Illinois Of ce of Tourism as well as Aspen Snowmass, the cities of Benidorm and Valencia in Spain as well WorldPride Madrid 2017. A new Presentation Corner has been created where exhibitors can showcase their latest LGBT products.
“We receive increasing interest from destinations and from the travel trade to participate. For example, we welcome this year for the first time the South American LGBT Travel Association. We already have four strategic partners-Argentina, Berlin, Florida and Vienna- which support our efforts to promote LGBT travel. We are also trying to encourage Taiwan to look at ways to work closely together. I am proud to say that ITB Berlin offers now the largest gathering in the world of LGBT-related travel services”, explains Rika Jean-Francois, Commissioner,ITBCorporate Social Responsibility.
WE RECEIVE INCREASING INTEREST FROM DESTINATIONS AND FROM THE TRAVEL TRADE TO PARTICIPATE
The LGBT Pavilion is also offeringarangeofconferences and presentations on LGBT travel themes. A series of lectures in Hall 21b focus on various themes such as the world’s first travel campaign by the city of Fort Lauderdale integrating transgender models, on successful business models exploiting this market, and on LGBT- friendly destinations. On March 8, Clark Massad, vice president, IGLTA, Peter Jordan, founder of Gen C Traveller, and Isabel Garaña, regional director for Europe, UNWTO, presented a preview of the coming study on “New Horizons for LGBT Travel: a Preview of the UNWTO- IGLTA Global Report on LGBT Travel”.
“We are here for the rst time at ITB Berlin as we want to encourage the users of our app to move into a more sophisticated experience. We do include an extensive guide looking at events and places in 300 locations, while our Hornet Stories include travel features. ITB Berlin is the perfect place to communicate with the world”, explains Sean Howell, President and Founder of Hornet.