While Austin, Texas is a city known for its music and nightlife, city officials are doing everything they can to make the city a great place for meetings and conventions. According to Julie Chase, VP & CMO of the Austin Convention and Visitors Bureau, a large number of new upscale hotel properties are feeding a buzzing central convention and business zone. “The entire area around the hotels is being transformed into what we are calling the innovation zone downtown”, she says. For instance, IHG opened a joint project in Austin in 2016 with the new Indigo hotel on Red River Street on one side, and the Holiday Inn Express on the other.
In this vein, the Archer Hotel is a “Texas chic” property located in northwest Austin at Domain Northside, the exciting final phase of this fashion, dining, and nightlife destination. It joins several other high-end hotels in the area. Archer Hotel. In addition, the Fairmont, opening in September 2017, will be the biggest hotel in Austin, with a bridge connecting the property to the convention center. The Hilton will also have a direct connection via bridge, while Marriott will be opening a new hotel in the same zone. The Four Seasons Hotel for its part is going through a full refit.
Meanwhile, Condor has announced it will renew direct summer flights from Frankfurt to Austin in 2017, extending its offer by two months – this time beginning in May, as opposed to June, and ending October rather than September. A new terminal is also due to open at Austin Bergstrom airport. “The airport itself is very different from others in the US, as live music has been a distinguishing feature there ever since the ‘Music in the Air’ programme was launched in 1999, just after the airport opened,” says Chase, adding that what started as two performances per week has grown to 23 shows weekly in six different venues throughout the airport
HOTEL ROOMS IN AUSTIN (estimated projections)
2016 2017 2018 2019
Downtown 8,568 10,359 10,763 11,725
Citywide 37,041 37,041 37,445 38,407