SELMAN MARRAKECH: A Moroccan Thoroughbred Hotel

Stylish five-star luxury in Marrakech with its own stable of pedigree horses

Regularly ranked as one of the top luxury hotels in Morocco, Selman Marrakech stands out from its competitors in a number of ways; not least the red-brick exterior and opulent interior combining classic Moorish style with Parisian flair courtesy of renowned French architect Jacques Garcia. It has an equestrian theme authenticated by the presence of a dozen thoroughbred horses in the hotel’s onsite paddock, which owner Abdeslam Bennani Smires – a former member of the Moroccan national show-jumping team – explains: “I wanted to create a unique hotel project that offered the traveller a strong portrayal of our culture” he said. “The horse, profoundly linked to our history, seemed to me to perfectly encapsulate the spirit. I’ve had a chance to visit the most beautiful stables in the world, and each time it was an incredible experience. I wanted to be able to offer people the chance to gain access to and share in this otherwise closed equestrian world. Through doing so, the guest experiences a sense of sharing which is a principle so dear to the Moroccan people.”

Yet an interest in horses is not required; Selman Marrakech has plenty to offer visitors with no equestrian inclination. The hotel boasts swimming pool which, at 80m, is the longest in Marrakech, plus a spa experience unique within the Moroccan city – its in-house Henri Chenotendorsed biontology facility. The Bennani Smires family have striven to make the luxury accommodation “feel like home” which is certainly aspirational, considering the lavishly decorated interiors garnished liberally with objets d’art: surroundings fit for fashion royalty like Christian Louboutin who joined Monica Belluci there for a Dior event during the Marrakech International Film Festival 2012.

Glamour and horses notwithstanding, Selman Marrakech does offer an intimate respite, at the foothills of the Atlas mountains and 10 minutes away from the famously frantic Marrakech medina to ensure tranquillity