The Maldives Marketing & Public Relations Corporation (MMPRC) arrives at ITB Berlin brandishing its newest campaign, “Story of Maldives”. The campaign will run for a twoyear period covering 2017 and 2018.
The “Story of Maldives” is a sponsored integrated marketing campaign with the aim of having visitors discovering activities which received so far little exposure. The campaign wants to generate a powerful emotional connection and love towards the Maldivian culture and people. The experience must be unique to the Maldives with no direct or indirect competitor able to claim to offer similar products according to MMPRC campaign requirements. Elements of this campaign that will be integrated and interlinked are intended to highlight popular cultural stories of the Maldives, of its people, traditional activities, music, traditional games and the Islands’ natural assets.
Online media will play an important role through various social media channels as well as online video series. Interested participants can contact the MMPRC on the Maldives booth at ITB Berlin