ITB Berlin : Taking The Pulse of Medical Tourism

While medical tourism products have regularly appeared at ITB Berlin previously, the sector has not warranted its own dedicated space until now. The establishment of the Medical Tourism Pavilion in Hall 3.2 demonstrates how quickly the market has grown, and its significance to the global tourism industry. Travelling abroad for medical reasons is no longer simply a question of seeking treatments based on geographical availability; it has become a highly-competitive sector in its own right, with everything from cosmetic surgery and dentistry to dialysis and fertility treatment catered for within bespoke travel packages. ITB Berlin 2017 is the beating heart of this global phenomenon