Italy’s Luxury Travel Specialists

Voyage Privé Italia is the fast expanding Italian branch of Voyage Privé Group, the European leader in private sales of travels exclusively for its 20+ million members. Within Voyage Privé in Italy, together with his team, Edouard du Coudray Wiehe is in charge of business development and contracting for mid- and longhaul destinations, including accommodation, ground services and airlines. We asked him why he comes to ITB Berlin.

ITB Berlin represents a key occasion to meet with many consolidated partners, define and study business opportunities with potentials and source new contacts and leads. ITB is a strategic moment in each season: being the largest travel exhibition in Europe, it grants extensive scale and a mine of opportunities. Meeting with professionals from all over the world is certainly a precious source of inspiration. Especially for a company that likes to define its sales model as inspirational, among other things.

I understand you are particularly interested in luxury travel. Why do you think there is such strong growth in this sector?

Luxury travel, generally speaking, is one of the fastest growing segment within the travel industry and the drivers are mainly: – the booming of investments in capacity on the offering side (many more destinations are targeting this clientele and competing with traditional spots) – innovations with strong focus on product and new concepts that fit more closely to specific segments of travellers within the luxury field – besides, similarly as what can be observed in the fashion industry, players are developing offerings labelled as “affordable luxury” and obtain an expansion of potential customers On the demand side, as Voyage Privé’s double digit growth pace demonstrates, in Italy customers wish to distinguish themselves and upgrade their experiences. When it comes to travelling, they expect flexibility, high level services and an experience they can proudly share on social networks. For us, it is essential to make Voyage Privé’s customers feel special when travelling with us and thus to contract accordingly with our suppliers