AccorHotels Reinforce Upscale Positioning with New Joint Venture

AccorHotels and Rixos Hotels have announced a strategic partnership that goes in the direction of AccorHotels’ expansion into the upscale and luxury market, with a primary focus on developing the global resort segment. Under a long-term joint venture, both parties intend to collaborate, develop and manage Rixos branded resorts and hotels worldwide. AccorHotels will own a 50% interest in the joint venture management company. Through the partnership, AccorHotels will integrate in its network 15 iconic hotels that are ideally located in premium resort markets in Turkey, UAE, Egypt, Russia and Europe and that benefit from strong room rate performance. Rixos is one of only a handful of iconic resort brands in the region that caters to both high-end transient and group customers. It is recognised as one of the leading luxury destination brands in Turkey and the Middle East due to its best-in-class facilities, dining options and entertainment venues