Uganda: Aiming for 4 Million Visitors in 2021

Tour operators report a rise in bookings to Uganda in 2016 and expect continuous positive development for coming years

The Pearl of Africa, renowned for its mountain gorillas, shines in new splendour at ITB Berlin this year after a long sleep. Just in time for this year’s show, tour operators in Germany, Austria and Switzerland have reported growing demand for trips to Uganda, adding to the government’s goal to attract four million tourists by 2021.

Since mid-2016, the Uganda Tourism Board has been represented with its own offices in Germany, Great Britain and the USA, and since then, the advertising spin has been strong.

With the help of a comprehensive press and media program, the country’s awareness is expected to rise and Uganda will be back on consumer’s minds. The goal is to position the Pearl of Africa on the international tourism marketplace as a safe and diverse safari and wildlife destination and to present it all along with established destinations such as Kenya and Tanzania. The marketing initiative is already bearing fruit. In addition to the African specialists who have been selling Uganda for many years, new tour operators have added Uganda to their portfolio, including FTI Tourism, Art of Travel, Time Travel, EWTC, Globetrotter Select and Africa Dream Travel.

Supported by international development funds, Uganda is currently investing in major infrastructure projects to prepare the Pearl of Africa for visitors. One of the key projects is the refurbishment of the international airport in Entebbe with an investment of US$200m