TUI And The Rehabilitation Of Egypt

Troubled times are passing, says Florian Fleischer of TUI Germany

Florian Fleischer (Head of Product Management, Medium Haul East, TUI Germany) is primarily tasked with product management and trading in the regions of Greece, Cyprus and North Africa. Speaking to ITB Berlin News, Fleischer explained how, as a representative of the world’s largest tourism business group, his attention is currently focused on the meeting point between Africa and the Middle East: specifically Egypt, whose tourism industry has had a very troubled few years.

Egypt is still one of the most popular destinations for German tourists from all target groups. The country offers not only versatile holidays with first class hotels and clubs, but also unbeatable value for money with outstanding CSQs. The region around Hurghada and Marsa Alam is especially popular for the German tourist as it offers a wide range of hotels for couples, singles, families and groups alike. TUI is represented in Egypt with its own hotels such as RIU, Robinson, TUI Sensimar, TUI Magic Life and Best Family. Watersports enthusiasts, predominantly SCUBA-divers, also seek out the excellent conditions on the Red Sea.

Tourism to Egypt has suffered significantly in response to political turmoil, air disasters and flight bans. How do you see the region restoring confidence and encouraging potential visitors?

Well, responding to customer concerns and recent events, I can confirm Egypt has invested heavily in security in the country. As a destination, it is back with reduced prices, a wide selection of hotels, a good flight connection and a top quality in the summer of 2017. In the contentment satisfaction of the TUI guests, Egypt is ranked first with top marks. The weaker time last year, when the country was quieter than usual, was put to good use in order to implement further quality improvements. Therefore Egypt is recovering gradually and is currently making a modest comeback. TUI is recording double-digit growth rates for the summer season 2017, reflecting an increasing stabilization in the country.

How important is ITB Berlin as a source of business and inspiration for you, and why?

ITB Berlin is a must-attend event for us. This is where we can meet our partners from all over the world, discuss things, prepare deals and get inspired from ideas and dynamics. And while I am here, I often read ITB Berlin News filling transition time between two appointments, as it gives a great overview of information and news, plus it helps me define my daily agenda