Take Me There

Virtual Reality and The Customer Experience

As Virtual Reality creeps into an increasing number of applications, this year’s ITB Berlin Convention takes a closer look at how it can be applied to tourism. In the presentation, “Take Me There – Virtual Reality and The Customer Experience”, Nick Greenfield, Head of Tour Operator Relations, ETOA, hosts Chris Ball, Key Account Director, glh Hotels and Chris Howard, Senior Director, Business Development, Matterport, to discuss how this new technology works and why it can be a great differentiator. We asked Nick to tell us a little more about what we can expect…


Category: eTravel Lab Day 1

Date: March 8, 2017 Time: 1:30 p.m. – 2:00 p.m. Location: Hall 7.1c, eTravel Lab

In an increasingly crowded marketplace, travel businesses and European destinations need to find new ways to stand out. At ETOA, we are excited about the opportunities that Virtual Reality technology creates to help showcase Europe as a destination and to increase sales of European tourism products. VR technology offers travellers the ability to create their own personal journey when choosing destinations, accommodation and activities. This ability to create immersive engagement with potential visitors is a valuable tool, both in inspiring travellers to choose Europe as a destination, and in helping them select the most appropriate accommodation for their needs. It also helps clarify visitor expectations as to what they will find on arrival. This in turn helps reduce visitor dissatisfaction, as they have a much clearer idea of what will be provided before they travel.

How does ETOA fit in?

We are in an interesting position at ETOA, in that we count amongst our members both the providers of VR technology and the business users. This enables us to get round the table and discuss how VR can be further enhanced and to provide examples of best practice in our industry. We look forward to offering advice to tourism services providers wanting to make a start with VR, as well as tips on the best ways to make the most of these new opportunities