Ryanair and the Future of European Tourism

After Ryanair fundamentally changed the European air transport market, the company has now entered the package tour market with Ryanair Holidays. How far will Ryanair expand the products and services it offers, when will it exploit other European markets, and what are the industry’s future prospects? At an ITB Berlin Convention Keynote, Kenny Jacobs, Chief Marketing Officer, Ryanair will answer these and other leading questions. ITB Berlin News asked Mr Jacobs to explain this paradigm shift as a “foretaste” to his presentation…

Ryanair’s low fares transformed air travel in Europe and now we’re going to transform the package holiday market with the launch of “Ryanair Holidays”, offering our customers the unbeatable combination of Ryanair’s low fares, a wide range of accommodation options and transfers – all on the Ryanair.com website and all at the lowest prices. Consumers have been paying too much for package holidays for years and more and more want to put their own packages together themselves. Ryanair customers already enjoy the biggest route network in Europe and with “Ryanair Holidays” can choose from a fantastic range of 3, 4 and 5 star hotels throughout the Mediterranean and Europe’s capital cities, ideal for last minute getaways, summer family holidays, winter sun or city breaks. Following the launch of Ryanair Car Hire and Ryanair Rooms, even more customers are coming to Ryanair for services and products other than flights, and this is another significant step on our journey to becoming the Amazon of air travel. “Ryanair Holidays” offers full consumer protection, is fully ATOL bonded and insured, and won’t be beaten on price.

What other trump cards do you have up your sleeve?

We will be unveiling our next AGB improvements soon, while we continue to evolve from a digital point of view.

What news should we be writing about Ryanair in five years’ time?

By 2022, Ryanair will be carrying 175m customers a year and will have become the Amazon of the travel industry – and still offer the lowest fares!