Pemba is becoming a popular destination close to Zanzibar: a natural starting point for a unique experience. Some of the villages, especially the more remote ones are still largely untouched by modern way of life, with attractions such as the Ngezi Forest, Baobab Forest, Mangroves, Njau gap, diving, kayaking and biking.

59 kilometres from Pemba airport, the Aiyana hotel complex is based on sustainable principal to ensure that the resort has a minimum impact on the surrounding environment by using solar power, LED lighting etc.