One year before its official launch in March 2018, an interactive exhibition and stimulating programme of events at this year’s ITB Berlin will provide an insight into the first Berlin Travel Festival
The Travel Festival will take place in “the Arena”, a large industrial complex and event venue in Berlin-Kreuzberg. Like a cabinet of curiosities, there will be much to discover. The Experience Floor groups destinations by type, such as urban, beach, mountain and jungle. Every section will present a range of gadgets, accommodation types, trends and hotspots. The festival, which primarily targets consumers, will also provide a stage for musicians, influencers, authors and entrepreneurs. The focus is on direct dialogue and authentic experiences. Thus, the Community Area invites visitors to relax, read, sample food and try things out. In line with the “offline is the new online trend”, the festival gives the digital world a forum to come to life.
The exclusive preview will take place from 8 to 11 March 2017 at the Marshall-Haus. The highlight of the interactive exhibition will be a stage programme under the motto “People, Places and Memories”. A bar and lounge area invite further one-on-one conversations. “Messe Berlin is a partner and sponsor of the Berlin Travel Festival, a complementary event to Messe Berlin. It is an extension of the Travel & Logistics concept, to which ITB Berlin, ITB Asia and ITB China also belong”, said Dr Martin Buck, senior vice president of Travel & Logistics at Messe Berlin GmbH, adding: “Innovation is at the heart of ITB Berlin. That is why Messe Berlin is always in search of trendsetters and trends that push boundaries and stimulate progress. With its unconventional format and targeted approach, Berlin Travel Festival will also act as a kind of incubator, where valuable learnings can be adopted and adapted for ITB Berlin.”