Building the Bridge Between East and West

ITB China 2017 kicks off with exclusive preview in Shanghai

More than 60 journalists from China and 15 other countries attended a preview event at the Jin Jiang Tower in Shanghai – in the run up to ITB China. Three months before the official opening of first ever such event in China, the new marketplace for the Chinese travel industry, experienced industry professionals shared and discussed their point of view and insights on the Chinese travel industry.

Two months to go before ITB China opens its doors at the Shanghai World Expo Exhibition and Convention Centre, the area of exhibition space is already completely sold out. From 10 to 12 May 2017 around 600 companies, destinations, organisations and travel service provider will be represented in China’s new three-day business to business travel trade show.

Attendees of ITB China 2017 can look forward to an exciting conference programme. The ITB China Conference is the platform where newest trends and innovation of Chinese and the global travel industry are presented. One of the highlights is the speech of Mr. Rungang Zhang, Vice-Chairman and Secretary General of CTA- China Tourism Association, China’s biggest travel industry association. The impressive keynote line-up on the opening day of the Conference will be furthermore enriched by a keynote held by Mr. Friedrich Joussen, the CEO of TUI Group. An exclusive interview of Ms. Jane Sun, CEO of Ctrip, will be held by the Founder of Phocuswright Inc., Mr. Philip Wolf providing in-depth insights into China’s biggest online travel agency. Dr Mart in Buck, Senior VP Travel & Logistics at Messe Berlin said, ”We are extremely delighted by the positive feedback on our new show from all over the world. ITB China already is, even before its world premiere, a great success.”

Europe is ITB China’s partner destination and sets the focus on showcasing the variety of the continent’s touristic products. A dedicated Europe Pavilion will feature a multitude of national presences paired with strong individual attendances of major European destinations.

600 hosted buyers coming from all over China plus 100 international trade buyers will be present at ITB China 2017