Opening The Gates
Next week, the gates open for the51st edition of ITB Berlin – the world’sleadi
ng travel trade show – amid times of uncertainty and instability. It’s at this time, perhaps more than ever, that the true value of such an event is underlined.
The value on a global scale of the discussions, sharing and thought leadership at ITB Berlin is beyond calculation. The recent words of Taleb Rifai, Secretary-General of the World
Tourism Organisation, on the importance of travel in fostering peace and understanding echo very clearly as the “big event” looms on the horizon: “The concept of open borders needs to be continued. People will defy. This is the right side of history; we build a better world when we travel. We are not accepting hating each other and building walls.”
Travel and tourism foster friendship, cultural acceptance and understanding, quite simply “bringing people together”. We take off our hats to all those who make this an ever-greater reality – no matter which way the wind blows.