Visitor arrivals now more than 3.5m

New Zealand also records an 11% hike in arrivals

The number of visitors to New Zealand passed the 3.5 million mark with total arrivals up 11% for the year ending January 2017. The big drivers were holiday arrivals, up 15% on the previous 12 months. Leading the way were holiday arrivals from Australia (up 9%), China (up 13%) and USA (up 24%).

Two key markets are also on the cusp of significant new markers with Germany just 528 visitors away from reaching 100,000 for the year and USA nearly at 300,000 visitors. The Statistics New Zealand results released today showed that this peak season is on track to be the biggest ever with December 2016 arrivals also a record for the month.

Tourism New Zealand acting chief executive Brighid Kelly said the numbers show just how popular New Zealand has become as a destination. “This is fantastic result for our industry. International tourism is incredibly competitive. Such a successful year shows how desirable New Zealand is as a destination and how powerful our brand is. It’s great to see important markets such as Germany and the USA getting close to big targets. They are high spending visitors who tend to get around the country more than many others.”