“Travel Better” Launched at ITB Berlin

Sustainable Travel International launches new action as part of International Year of Sustainable Tourism for Development.

In the latest of a number of act ions planned throughout the year by the World Tourism Organisation, a new NGO – “Travel Better” – w i l l be launched at ITB Berlin – set to work on advocacy and awareness raising.

The International Year of Sustainable Tourism for Development 2017 was declared in December 2015 by the United Nations General Assembly. SustainableTravel International is on a mission to make the world a better place through travel and tourism, but insist they are just one part of the big picture, in their official communiqué:

“ Wealsoneed conscientious travellers– like YOU – to join the movement and spread the word! We realise that it can sometimes be difficult to know what the best travel choices are or understand how you can make a difference.

That’s why we’ve set out to help you! Our Travel Better program, created in a partnership with G Adventures and Planeterra, will help you get started on your journey to becoming a more sustainable traveller. Together, we can use tourism to combat some of the planet’s greatest environmental, economic, and socio-cultural threats.”


In the context of the universal 2030 Agenda for Sustainable Development and the Sustaina ble Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector than can contribute to the SDGs. The #IY2017 will promote tourism’s role in the following five key areas:

1. Inclusive and sustainable economic growth

2. Social inclusiveness, employment and poverty reduction

3. Resource efficiency, environmental protection and climate change

4. Cultural values, diversity and heritage

5. Mutual understanding, peace and security.

“Every day, more than three million tourists cross international borders. Every year, almost 1.2 billion people travel abroad. Tourism has become a pillar of economies, a passport to prosperity, and a transformative force for improving millions of lives. The world can and must harness the power of tourism as we strive to carry out the 2030 Agenda for Sustainable Development”, said United Nations Secretary-General, Antonio Guterres, in his message on the occasion of the International Year.“ 2017 is a unique opportunity for us to promote the contribution of tourism to achieving the future we want – and also to determine, together, the exact role we will have tourism play in the sustainable development agenda, to and beyond 2030. A unique opportunity to ensure that tourism is a pillar in achieving the 17 Sustainable Development Goals ( SDG s )” , said UNWTO Secretary General, Taleb Rifai.