Sustainability @ ITB Berlin

During ITB Berlin Convention’s CSR Day, on 10th March, leading figures in politics, business and science will discuss innovative concepts, best practices and the economic potential of sustainable tourism. The main topic will be “Sustainable Food and Beverages in the Hotel Industry and at Tourism Destinations”. Food and drink are vital to life, a part of people’s lifestyle and important in tourism. At an event moderated by Prof. Dr. Christine Demen Meier, the chair of Food and Beverages at Écolehôtelière de Lausanne EHL, Olaf Koch, CEO of Metro AG, and Prof. Dr. Carlos Martin-Rios, assistant professor at Ecole hôtelière de Lausanne, will discuss the future impact of “Sustainable food and beverages” and how hotel managers should address the issue and what obstacles need to be overcome.

Afterwards, a high-level panel discussion with sustainable tour operators, commercial airlines and experts from the German Travel Association (DRV) will debate ’Climate – Customers – Communication: How Can Sustainable Travel be Marketed Successfully?’. The panel will discuss the best communication methods for marketing tourism, which tools are tried and tested and the best arguments for convincing customers to book sustainable tours. Under the heading of ’Sustainable Tourism Destinations – The Status Quo and Lessons Learned’, one year after the practical guide to sustainable tourism destinations was launched with the Federal Ministry of the Environment (BMUB) and the Federal Nature Conservation Bureau (BfN) at ITB Berlin 2016, the German Tourism Association (DTV) will be summarising developments so far. Panel members will include Jochen Flasbarth, permanent secretary at the Federal Ministry for Nature Conservation, Building and Nuclear Safety (BMUB), and Armin Dellnitz, vice-president of the DTV.