Sharing Is Finally Becoming Transparent

Detailed analysis of airbnb in Europe’s metropolitan areas revealed @ ITB Berlin Convention

For the first time, reliable data on Airbnb offers and the booking behaviour of Airbnb users has become available and will be presented at the ITB Berlin Convention by Dr Jeroen A. Oskam, Director Research Centre, Hotelschool The Hague. We asked him to tell us more…

SHARING IS FINALLY BECOMING TRANSPARENT: DETAILED ANALYSIS OF AIRBNB IN EUROPE’S METROPOLISES

Category: ITB Marketing and Destination Workshops Day 2

Date: March 9, 2017 Time: 1:30 pm – 2:15 pm Location: Convention Hall 4.1,

Airbnb, just as other platforms such as Uber, are unwilling to share data about thei r o p e r a t i o n s… a n d t h i s secretiveness is fundamental in their strategy. At Hotelschool The Hague, we are working (in cooperation with Collies) on European cities with large collections of scraped data, or website information collected in databases. As an indication, for our London study for 2015, we used 13 million transaction records, linked to data about more than 90,000 properties. As we speak, we are analysing Berlin data for 2016, with almost 12 million transaction records for over 48,000 units.

Are there regional differences?

Yes, it is important to realise that Airbnb evolves in each city, country and location according to local market circumstances and regulations. London and Amsterdam have high hotel ADRs, and therefore have the strongest appeal for those who want to invest commercially in Airbnb. In rural or tourist areas with high seasonality such investment would have more risks. In those areas, Airbnb seems to evolve as an additional channel for existing accommodation providers; an alternative for Online Travel Agents, we could say.

How does / should this affect decision making for political leaders in key tourist destinations?

There is a push by globalised businesses like Airbnb for deregulat ion. In fact , the unavailability of data makes it almost impossible for cities to effectively manage visitors treams or col lect taxes . Certain interests certainly need protection through regulation: think of consumer safety or, especially, less affluent residents of city centres who now compete economically with tourists