ITB MICE DAY
10:30 a.m. – 6:00 p.m. Hall 7.1a, Auditorium New York 3
Digitalization, demographic change, disruption, Corporate Social Responsibility, etc. – these megatrends and buzzwords govern event planners’ everyday routine. What are all these MICE sector megatrends and buzzwords really about? How are they put into practice? Are they even real? Is everything that glitters truly gold? How effective and ef cient are these developments?
ITB FUTURE DAY
11:00 a.m. – 5:45 p.m. Hall 7.1b, Auditorium London
For 14 years, the ITB Future Day has been the most important day of the ITB Berlin Convention. This is where mega trends in economy and society and key topics of the global travel and tourism industry are discussed. Exclusive empirical study results and examples of Best Demonstrated Practices from market and innovation leaders offer valuable insights and concrete decision-making support for entrepreneurial strategies and measures. The international speakers are “hand-picked” – they are top-level managers or specialists with unique know-how.
eTRAVEL LAB DAY 1
11:00 a.m. – 6:00 p.m. Hall 7.1c, eTravel Lab
Innovative session formats addressing the use of digital technologies and social media in marketing and distribution can be found in the ITB Berlin eTravel World. The Travel Technology area is reserved exclusively for Digital Marketing, Social Media and Mobile Travel Services.
eTRAVEL SHOWROOM DAY 1
11:00 a.m. – 6:00 p.m.Hall 6.1, eTravel Showroom
eTRAVEL STAGE DAY 1
11:00 a.m. – 6:00 p.m. Hall 6.1, eTravel Stage
ITB YOUNG PROFESSIONALS DAY
11:00 a.m. – 7:00 p.m. Hall 11.1, Young Professionals Stage
At the ITB Young Professionals Day, career entrants and junior staff in the global travel and tourism industry will be given food for thought for their future careers. The convention topics include tourism companies’ requirements of university graduates in the areas of leisure and business travel as well as practical support for self-employment in the tourism industry and for studying and working abroad.
ITB DESTINATION DAY 1
11:40 a.m. – 6:00 p.m. Hall 7.1a, Auditorium New York 1
The ITB Destination Days are dedicated to the challenges and perspectives of international destination management. Here the focus is on forms of travel and destinations with great growth potential, innovative approaches to destination marketing and speci c aspects of selected tourism destinations.
BUSINESS TRAVEL WORKSHOPS
11:45 a.m. – 3:15 p.m. Hall 4.1, Room Regensburg
ITB CONVENTION AWARDS
2:00 p.m. – 6:00 p.m. Palais am Funkturm (fairground)
ITB MARKETING AND DESTINATION WORKSHOPS DAY 1
3:30 p.m. – 6:15 p.m. Hall 4.1, Room Regensburg
The ITB workshops satisfy ITB visitors’ demand for an intensive, professional exchange with experts in small groups. This is where valuable contacts are established and individual questions and problems are taken up.