Huge Online Marketplace Seeks To Expand Tourism Portfolio
The presence at ITB Berlin 2017 of South Korean online giant Interpark Corporation demonstrates how essential this event is for global tourism players. Andrea Heawon Park (Sourcing Specialist, Hotel Business Team, Interpark Corporation) told ITB Berlin News exactly why she and her team are here:
“The main reason I decided to attend ITB Berlin is I’d like to seek new business opportunities, to expand the boundary of business. My job is sourcing and contracting hotels for the outbound market from Korea. Interpark Tour isone of the biggest travel agencies in South Korea and I source hotels for all of their departments.
Another role I have in the team is to look for new business opportunities– for example ticket and tour services , new technologies; any innovations to enhance the experience of clients at a new place during their trip. By being present at ITB Berlin, I can meet existing business partners and I can discuss with them in person for the strong partnership.”
What general trends are you noting in terms of consumer demand?
Trends in South Korea are very fast-changing, but I have noticed that the FIT travel market has increased tremendously compared to the last five or six years. People design and book their trip via online and mobile channels and they love to make their itinerary by themselves. In addition, most of the bookings are generated through mobile applications, thanks to the advancing technology and improved broadband service.
Which destinations are you mainly interested in?
Our focus is on the Asia Pacific and European regions, but not exclusively – I am interested in all over the world, and that’s why I am in Berlin!
How important is ITB Berlin as a source of business and inspiration for you, and why?
It is an honour to join ITB Berlin and I believe it will definitely be a great event for all of us. Its diversity, creative people, insights and detailed meetings will bring me a lot of opportunities that I could not encounter anywhere else. Plus the daily ITB Berlin News is very useful during the event period. It is a great way of knowing what is happening and how better to navigate the show.