Tourism Western Australia has struck a global marketing agreement with the world’s largest online travel company, Expedia.
The deal will see Western Australia promoted as a travel destination through seven of Expedia’s online platforms from December 26, 2016 until June 2017, through Expedia Media Solutions, the advertising sales division of the Expedia group.
Tourism WA Chief Executive Officer Gwyn Dolphin said the resulting digital marketing campaign would run across some of WA’s key travel markets including Japan, New Zealand, U.S., Singapore, Malaysia, U.K. and Australia.
“The Expedia group is the world’s largest full-service online travel company with a portfolio of more than 15 brands,” Mr Dolphin said.
“Tourism WA’s agreement and subsequent marketing campaign will be featured on Expedia sites including Wotif.com and Hotels. com. The deal will provide a great opportunity to share our Just Another Day in WA campaign with potential travellers from around the world.”
The agreement is supported by Tourism WA through the Regional Tourism Marketing Program, which is made possible by Royalties for Regions.
Mr Dolphin said the other advantage of the deal was that it would give WA tourism operators the opportunity to support the campaign with travel deals.
“We are encouraging members of WA’s tourism industry to get involved by uploading special deals onto a campaign website,” he said. “We want to see offers from across our extraordinary State to drive bookings and increase visitation.” Mr Dolphin said in 2015-16 Western Austral ia’s visitor economy was worth $9.6 billion and Tourism WA had a strategy in place to see that grow to $12 billion by 2020. “Marketing agreements such as the one with Expedia play an important role in helping us reach that goal,” he said.